Beginning last night, Amazon Prime went live with a pair of new options for those interested in a month to month subscription vs an annual commitment. Now customers can purchase Prime for $10.99 a month with full access to all elements of the service. We've been Prime customers for many years now, and we think it is an amazing product. For past Prime users who have since cancelled their subscriptions might only remember the shipping benefit which was free 2 day shipping on most items. However now Prime includes a vast streaming video library, and an equally vast streaming audio library. Obviously those aren't the only benefits,
you can see them all here, but those are some of the more prominent ones.
Also launched last night was a monthly subscription to their streaming video product for $8.99/month which can only be seen as a direct shot at Netflix. Having used both for some time, we believe that most users would probably be more satisfied having both libraries at their disposal. One group that this new option may benefit are those cord cutters who mainly use one or both of these services for the original content each offers. Those users can now basically just activate/cancel their monthly subscriptions to coincide with the series' launch.
Obviously where these new plans fall short is the cost, even if you had the monthly subscription for the video only it would cost more over 12 months($107.88) than the annual subscription price ($99). Monthly access to the full Prime product would be even more ($131.88). So while we will be sticking with the annual option, we're expecting that the flexibility of a monthly bill is more than enough for new users to at least see what Prime can offer. If you've never experienced Prime you can sign up for a free 30 day trial which gives you access to the full product.
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